Choose the right social media platform for your business
Although social media is widely used, not every business can benefit from every site. Which channels are best for the persona of your customer should be taken into account.
It's regrettably not as simple as posting your awning on Facebook and waiting for the business to flood in. To increase brand recognition, establish connections with new clients, and engage your audience, you must have a strategy. Being in the proper location is crucial to achieving that.
Try out a few social networking platforms before committing all of your time to one. Check to see if you're getting the desired results, and then deliberately decide which ones you want to focus more on. In this article, we'll take a quick look at some of the most well-known social media sites, give you an overview of them, and offer some ideas for the kinds of businesses they might be useful for.
Most commonly used platforms nowadays:
LinkedIn- is a unique social media platform because it caters to professional networks.
Demographics
810 million users
Ages: 25-55 years old
Purpose
News & articles
conversation
Best for
Business development
B2B business
LinkedIn pros
Large user base
High conversion rate
LinkedIn cons
Higher cost for ads
Higher click-through rate
Facebook- is one of the most popular and widely used social media accounts that encompasses users of all ages.
Demographics
2.9+ billion users
Ages: 13-65 years old
Purpose
Building relationship
Best for
Building brand loyalty
Spreading brand awareness
Facebook pros
Share promotions
Dialogue
Facebook cons
Initial audience
Constant updating
Youtube- is not just for cat videos and movie clips. It has become a beneficial tool for marketing as well.
Demographics
2.6+ billion users
All ages
Purpose
Search “How to”
Best for
Brand awareness
Service industry
Youtube pros
Work with SEO
Provides embedding opportunities
Youtube cons
Companies can block
Other advertisers seen
Twitter- is a popular social media platform that was made famous for its original limit of 140 characters; that number has since doubled. The network of short posts has become a staple in modern communication, businesses can use Twitter to their advantage when they know how.
Demographics
296 million users
Ages: 18-50 years old
Purpose
News & articles
conversation
Best for
Public relations
Twitter pros
Low cost
Automation (messages)
Twitter cons
Easily cost
Distractions
Instagram- is a visual platform for sharing pictures and is growing in popularity. Instagram users are devoted; many people use it daily, making it a benefit in marketing.
Demographics
1.1+ billion users
Ages: 18-35 years old
Purpose
Building relationship
Conversation
Best for
Retail
Art
Food
Entertainment
Beauty business
Instagram pros
Easy to use
Operates in real-time
Instagram cons
Expensive advertising
Difficult tracking
TikTok- this platform is typically utilized by users of generation, and it presents advantages for any business. Before using this platform, be aware of the pros and cons, the type of content that should be uploaded, advertising types, and ways to track and measure your success.
Demographics
1 billion users
Ages: 18-24 years old
Purpose
Entertainment
Best for
Inspire creativity
Bring joy
TikTok pros
Ideal for IT
Micro targets
TikTok cons
Less user friendly
Not used frequently
Tips on how to choose the right platform for your business
Choosing the right platform can be overwhelming. Choosing the right social media for your business will depend on the customers you are targeting & product and service you want to offer.
It’s okay to use more than 1 platform but don’t use too much as social media marketing is labor-intensive.
Do your research first and plan which platforms you decide to use for your business.
Other social media marketing tips
Use hashtags
Follow people who match your customer’s avatar
Join relevant groups
Post useful content (relevant to your product/service)
Create great profile
Post regularly
Reply promptly to queries
Embed social media buttons on your site
Do not just talk about your company (80% related content, 20% your company)