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Most used social media platforms nowadays

Choose the right social media platform for your business

Although social media is widely used, not every business can benefit from every site. Which channels are best for the persona of your customer should be taken into account.

It's regrettably not as simple as posting your awning on Facebook and waiting for the business to flood in. To increase brand recognition, establish connections with new clients, and engage your audience, you must have a strategy. Being in the proper location is crucial to achieving that.

Try out a few social networking platforms before committing all of your time to one. Check to see if you're getting the desired results, and then deliberately decide which ones you want to focus more on. In this article, we'll take a quick look at some of the most well-known social media sites, give you an overview of them, and offer some ideas for the kinds of businesses they might be useful for.

Most commonly used platforms nowadays:

LinkedIn- is a unique social media platform because it caters to professional networks.


  • 810 million users

  • Ages: 25-55 years old


  • News & articles

  • conversation

Best for

  • Business development

  • B2B business

LinkedIn pros

  • Large user base

  • High conversion rate

LinkedIn cons

  • Higher cost for ads

  • Higher click-through rate

Facebook- is one of the most popular and widely used social media accounts that encompasses users of all ages.


  • 2.9+ billion users

  • Ages: 13-65 years old


  • Building relationship

Best for

  • Building brand loyalty

  • Spreading brand awareness

Facebook pros

  • Share promotions

  • Dialogue

Facebook cons

  • Initial audience

  • Constant updating

Youtube- is not just for cat videos and movie clips. It has become a beneficial tool for marketing as well.


  • 2.6+ billion users

  • All ages


  • Search “How to”

Best for

  • Brand awareness

  • Service industry

Youtube pros

  • Work with SEO

  • Provides embedding opportunities

Youtube cons

  • Companies can block

  • Other advertisers seen

Twitter- is a popular social media platform that was made famous for its original limit of 140 characters; that number has since doubled. The network of short posts has become a staple in modern communication, businesses can use Twitter to their advantage when they know how.


  • 296 million users

  • Ages: 18-50 years old


  • News & articles

  • conversation

Best for

  • Public relations

Twitter pros

  • Low cost

  • Automation (messages)

Twitter cons

  • Easily cost

  • Distractions

Instagram- is a visual platform for sharing pictures and is growing in popularity. Instagram users are devoted; many people use it daily, making it a benefit in marketing.


  • 1.1+ billion users

  • Ages: 18-35 years old


  • Building relationship

  • Conversation

Best for

  • Retail

  • Art

  • Food

  • Entertainment

  • Beauty business

Instagram pros

  • Easy to use

  • Operates in real-time

Instagram cons

  • Expensive advertising

  • Difficult tracking

TikTok- this platform is typically utilized by users of generation, and it presents advantages for any business. Before using this platform, be aware of the pros and cons, the type of content that should be uploaded, advertising types, and ways to track and measure your success.


  • 1 billion users

  • Ages: 18-24 years old


  • Entertainment

Best for

  • Inspire creativity

  • Bring joy

TikTok pros

  • Ideal for IT

  • Micro targets

TikTok cons

  • Less user friendly

  • Not used frequently

Tips on how to choose the right platform for your business

Choosing the right platform can be overwhelming. Choosing the right social media for your business will depend on the customers you are targeting & product and service you want to offer.

It’s okay to use more than 1 platform but don’t use too much as social media marketing is labor-intensive.

Do your research first and plan which platforms you decide to use for your business.

Other social media marketing tips

  • Use hashtags

  • Follow people who match your customer’s avatar

  • Join relevant groups

  • Post useful content (relevant to your product/service)

  • Create great profile

  • Post regularly

  • Reply promptly to queries

  • Embed social media buttons on your site

  • Do not just talk about your company (80% related content, 20% your company)

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