Synchronous e-learning
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework RET-OTO-4007-1.1 Social Media Marketing
Course Codes: TGS-2022010919
Course Support Period: 20 Jan 2022 - 10 Nov 2023
Is this course for you?
Managers and executives, particularly those in Public Relations, Marcom, Social Media, Digital Marketing roles, to equip them with a set of skills to address the above-mentioned problems and the needs of the industry.
Why become a Social Media Marketing Champion?
Brand engagement is important. When customers are emotionally attached to a brand, they tend to defend, pay more attention, become highly engaged and advocate the brand they like and trust.
⭐ A thorough review on Social Selling and your Linked-In profile + your brand presence on Social Media
⭐ Obtain new insights to your brand and company brand for better brand engagement
⭐ Audit exercise to build and regain your brand confidence to engage with your target audience with impressive repeatable usable daily tools
⭐ In addition, learn about
a. Effective postings
b. Demographics
c. Social Media Plan
d. Customer Persona/Avatar
e. Customer Buying Journey
f. Content Strategy
g. Usage of effective media
h. Launching and measuring your campaigns
⭐ Social Media Platforms and tools covered includes Linked-In, Facebook/Live, TikTok, Instagram etc.
Be a certified Social Media Marketing Champion today
Some relevant job roles in the services industry are
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Social Media Executive
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Manager, Digital Marketing Executive / Manager,
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Public Relations Executive / Manager.
Social media is used by Billions
Of people around the world and has fast become one of the defining technologies of our time. Facebook, for example, reported having 2.38 billion monthly active users and 1.56 billion daily active users as of March 31, 2019 (Facebook 2019). Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which will be 42.3% of the world’s population (eMarketer 2018). Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have embraced social media as a marketing channel.
The Savviest Businesses
Have already started relying exclusively on digital marketing in 2021. The reason is simple. We have entered the digital era firmly in 2020. The COVID-19 pandemic has forced us into it. As such, this has made businesses transition to the digital model as well so they can survive. This rapid switch has also made them realize that going digital is productive and cost effective. Businesses will continue to capitalize on this trend in the upcoming years. Furthermore, digital marketing resonates with the young generation which forms the bulk of a business’ client/customer base.
To provide an opportunity for learners to learn new skills.
For those who aspire to become a Social Media Marketing Champion by transforming your business or Organizations business through Digital Marketing
As such, keeping up with new changes on the various social media platforms is essential to staying ahead on social media.
Learning Outcomes
LO1
Choose the right social media platform for your business.
LO2
Develop an effective and compliance social media plan.
LO3
Content at the right timing and frequency to maximize the reach on
social media.
LO4
Monitor and evaluate social media performance and its potential impact on the business.
LO5
Unlock the maximum opportunities for social media marketing by
building a user- centric community.
Course Content
Online Course Dates
Please contact our Course enrollment counsellors to check on grant eligibility
Day 1
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Develop Social Media Marketing Plan (Part 1)
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Select Appropriate Social Media Marketing Channels
Day 2
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Develop Social Media Marketing Plan (Part 2)
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Monitor and Evaluate Social Media Performance
Course Provider:
Parlour Group
Mode of Training : Online Training
COURSE FEE AND FUNDING
Individual-Sponsored
Baseline Funding
$340
Training Grant Amount
$340
Net Course Fee
After Training Grant
$394.4
After GST
Mid-Career Enhanced
Subsidy (MCES)
$476
Training Grant Amount
$204
Net Course Fee After Training Grant
$258.4
After GST
Employer-Sponsored
Singapore Citizens and
Permanent Residents
$476
Training Grant Amount
$204
Net Course Fee After Training Grant
$258.4
After GST
Duration
2 days
9-6 pm
(75% attendance required)
TRAINER
Since joining Parlour Group Training, Wendi has consistently brought passion and dedication every single day. She holds a BSc in Marketing and has been an experienced marketer and business owner. She is skilled in developing marketing strategies and training. By combining her experience in business, know-how in management, and achievements in beauty certification, Wendi is a perfect fit as our Master Trainer in the Grooming and Beauty Industry and also ACLP certified training for areas in business management and marketing.
TESTIMONIALS
"Attending this course has brought me many new job opportunities.
The instructor is experience in the content and shared many real example experiences to help us to understand and relate better. Very importantly, I have learned many new ideas and ways to put into practice moving forward to engage my network thru social media.
Building my brand has brought me more confidence by being out there with Social Media and has taught me how to create valuable posts that are trustworthy with high scores and emotions so that my intended thoughts are heard by my targeted audiences
I would definitely look forward to attend all future courses provided by Parlour Group training centre cos they have surely elevated my training experience . I will recommend this course to all my network.
Thank You for guiding me”
TBS Clement
Banker
" One of the more genuine and practical courses I have come across recently. I have always wanted to try out engagement on social media but is held back by the procrastination monster - Until I finally tried it during this course. My very first video received more than 1000 views within a week.
The instructor is incredible + Friendly and personable as well! I would definitely recommend this course to new and aspiring entrepreneurs"
Andy Ang
Content Strategist & Writer
“An eye-opener session for me. I am now more confident with Branding myself and using Social Media better as a means to inform my clients on my value added services offered. This has resulted in the increased enquiries every month and I am happy with the trainer style of engaging the learners”
CS Hong
Financial Advisor
“This course has made me realise the importance of doing my personal and company branding better. The trainer spent time reviewing my brands and it was insightful. I have been getting 2x views on my social media accounts after attending this class"
Gerald Ong
Soloprenuer & Facilitator
Entry Requirements
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Minimum GCE ‘N’ Level and/or able to read, write, listen and speak of English to a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 6; and count to a proficiency level equivalent to Employability Skills System Workplace Numeracy (WPN) Level 6.
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Able to operate a personal desktop computer/laptop with Level 3 Intermediate Computing and Applications.
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Be motivated to learn.
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Conducted over zoom.
Payment Method
1. PayNow via UEN no
STEP 1: Login to your banking app and choose paynow payment and enter
(UEN), 200511558N
STEP 2: Important: Enter your name, mobile in the comments field. If not, your name will not be shown to the recipient.
2. Internet Bank Transfer from Singapore
Account name: Parlour Group Pte. Ltd
Account number: 8852-1559-9006
Bank name: DBS Bank Ltd
Branch code: 001
Bank code: 7171
3. Credit / Debit Card payment.
Once payment is made, please provide details of your payment to training@parlourgroup.com
