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Sandra Tan - Parlour Group.jpg


Adult Educator


Sandra is the Founder and Director of Esteem Communications & Training Consultancy, with more than 25 years of experience in corporate and academic work. She is an emerging voice on LinkedIn on hospitality, retail, and entrepreneurship and a speaker on digital marketing trends and personal development.


Sandra spent most of her career as a communications professional where she worked in companies such as FJ Benjamin (Retail) Holdings, Suntec City Holdings (MICE), and Directions Marketing & Communications. She also worked in academic institutions such as the Nanyang Polytechnic and Singapore Management University.

As a Consultant, she managed accounts in retail, hospitality, leisure attractions, property, and the charity sector. Apart from her consultancy, Sandra is the Lead Trainer with SHATEC Singapore for the Digital Marketing in Hospitality course and she has conducted almost 30 runs of the course in Singapore, Thailand, Indonesia, Myanmar, and the Philippines. She also trains  Strategic Digital Marketing for Retail & Ecommerce at the Singapore Retailer Association and specializes in omnichannel marketing and live streaming delivery. Other courses conducted include E-commerce Marketing, Social Media Marketing, and Affiliate Marketing.

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