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Social media marketing vs. Traditional marketing

Which one performs better?

Are you into social media marketing or traditional marketing? Let’s get into it!

What is Traditional marketing?

Traditional marketing is not a new concept; we have all been exposed to it at some point in our lives. It is a common mode of marketing that allows you to reach out to your target audience through various offline advertising and promotional methods. This is the most well-known type of marketing strategy because it has been used and enjoyed by the majority of the world's population.

Example of traditional marketing

Magazine, newspaper, TV ads, radio, postcards, catalogs, billboards, flyers, brochures are some of the examples of traditional marketing.

What is Social media marketing?

The use of social media platforms, where users create social networks and share information, to promote a business's brand, boost sales, and improve website traffic is known as social media marketing. Social media marketing is a type of digital marketing that makes use of the strength of well-known social media platforms, to meet your branding and marketing objectives.

Example of social media marketing

SEO, email marketing, social media (Facebook, Instagram, LinkedIn, YouTube etc.) online advertising, are some of the examples of social media marketing.

What are the advantages of social media marketing and traditional marketing?

Advantage of social media marketing

  1. Increased participation

  2. Easy share

  3. Enhanced brand awareness

  4. Insights and analysis in real time

  5. High rate of return on investment

  6. Low price

  7. Targeted audience

  8. Low cost

Advantage of traditional marketing

  1. Engage with your local audience

  2. Innovative marketing for your brand

  3. better in terms of processing efficiency and brand recall performance

  4. Give long lasting impression to your target audience

  5. Gives company credibility

  6. Great for branding and visibility

  7. Mindshare

Purpose of social media marketing and traditional marketing

Whatever you choose, both social media marketing and traditional marketing is helpful when it comes to brand awareness, attracting target audience, increasing sales and promoting your products and/or services. It’s up to you what works well for your brand.


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