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5 Social Media Marketing tools every marketer must know!

Do you find it hard to create content to post on your website and social media platforms? From deciding the topic to write and visuals to include in the post, as well as checking the contents’ relevance and timeliness. Don't worry, we've got your back!

In this article, we will introduce to you the 5 FREE powerful marketing tools to help you in creating accessible and effective content.

1. Decide the topic

There are many things you can write about but it is not enough, to follow the trend and make quality content by deciding the topic to publish. Use

This tool will help you discover what most people are searching for or are interested in. Searching 1-2 keywords will give you a list of suggested topics to write about. And the good news is you can save the image and download the CSV file.

If you already have related topics in mind, this online tool will help you to see the traffic of actual searches of specific keywords in google. The good thing about this is you can set the location, the span of time, and the category and the result is interpreted into bar and line graph. Not only that, you can compare up to five groups of terms at once and up to 25 terms in each group.

2. Get ideas

The way to come up with relevant information is by gathering information on it, and making your own analysis based on it. We suggest 2 tools you can use to get real-time and updated information from experts.

Quora is a platform where people can share their knowledge and better understand different topics. It is advantageous because you can read real-time and past discussions about related topics. The bonus function is posting a question for the users to answer.

Google search engine allows you to get a wide range of available information on where you can base your writing. It highlights the trending ones and will give results based on the keywords you put in. But remember that not all information out there is reliable, you need to filter it and get the most out of it.

3. Test and improve the content

There are many ways and tools to test and get a score on the quality of your work. In this way, you have the chance to improve it, based on the score and suggestions. You use the 2 tools below to get the headline and content scores.

This headline analyzer is a great saver. It analyzes your chosen title (headline) and reaches the standard to increase traffic and social share. The ideal headline score is 80 and above. If you want to get SEO value you need to upgrade the subscription.

This tool aims to set a powerful message that boosts engagement, builds trust, and drives traffic. It sets the score to the message and social media platform which is suitable to post. You can see detailed descriptions of what are the areas to improve and guess what? It also shows the ideal day and time to post the content, so scheduling is solved too.

4. Check your grammar and make it simple

It is a turn-off if your readers find grammatical errors in your content, it is best to proofread it many times, and a free tool that is beneficial and will save you time is Grammarly. It checks the overall message and corrects the sentence with errors.

It is a paraphrasing tool to have a suitable choice of words. It is one way to check that has an alternative way to explain something, when you can't find the perfect term to use. It is your best friend as a content writer. The best thing about it is, you can choose the mode or tone to use, such as formal, simple, fluent, and many more.

5. Create visuals

The are many ways to make blogs/articles attractive and one of them is putting visuals. Blogs with visuals are attractive because it shows the highlights of the content and it catches the attention of readers. We suggest 2 tools for different kinds of content creators.

Canva is an online graphic tool with ready-made templates for different kinds of visuals such as logos, posters, videos, presentations, and many more. You can make great visuals in just 5 minutes!

If you are ‘techy’ and have advanced knowledge and experience in editing, this tool is for you. You can start from scratch to compile visuals and editing inside. It is more complicated, as it offers different functions you can use.

Follow these 5 steps using 10 tools, to create effective content and let us know about your experience!

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